Identify high profile journalists who I want to give privileged access
Identify a wider set who will get embargo’d access
Final set who get it on release day
Social Media: Consider influencers / non-traditional outlets, too. Who would be interesting?
Target outlets:
WSJ, Bloomberg, WaPo, NYT, Guardian, BBC, NPR, Reuters, AP, Inquirer!
Headline 2
Head 3
Tier 1
- bullet 1
- bullet 2